BMW Group is a global leader in premium cars and motorcycles, encompassing iconic brands like BMW, MINI, Rolls-Royce, and BMW Motorrad. Committed to a sustainable future, BMW places a strong emphasis on resource conservation across the entire lifecycle of its products—from supply chain and production to end-of-use.
Additionally, BMW’s customer-focused services are designed to enhance their innovative mobility solutions, delivering an integrated experience that aligns with modern transportation needs.
The history of the BMW Group reaches back to 1916.
The challenge
In its journey toward digital transformation, the BMW Group sought specialized expertise to manage the complexities of a multi-cloud setup, with a strong focus on Azure.
The goal was to streamline operations and scale the IT landscape without relying heavily on traditional data centers. BMW’s ambitious Fit4Cloud initiative aimed to reduce infrastructure complexity and ensure flexibility, but the scope of digitizing across its vast global infrastructure posed unique challenges, including adapting to regulatory requirements and developing cloud fluency among its employees.